How do I use campaigns at SHCG?
Campaigns can be used to bring together marketing activity across a number of channels under one umbrella
Using campaigns in HubSpot lets you see all related emails, social posts, landing pages and other activities in one place, instead of having to check each tool separately. This makes it easier to understand which channels and messages are most effective, so you can quickly see what is working well and where you may need to improve.
This step by step guide walks you through the creation of a campaign that includes creation of a list and a marketing communication to be used for that list in publication of the apprenticeship celebration event.
This is a simple campaign, and there is also a campaign set up as an example for IABs, this is in its infancy to get people using the tools, but should be developed over time. Remember that to clone and repeat a campaign, you will also clone all integrated assets, and should factor in checking the details and quoted dates on any assets to be reused.
There are also some excellent tips in the hubspot knowledge base, use the chat assistant in our system to find these, or use the hubspot academy for developed training and guidance